How to Read Financial Statements Like an Investor
For investors, financial statements are like X-rays of a company’s health. They reveal key insights about profitability, financial stability, and growth potential. Whether you're a beginner investor or looking to sharpen your skills, understanding how to read financial statements can help you make informed investment decisions. In this guide, we’ll break down the three main financial statements —the income statement, balance sheet, and cash flow statement —and explain how to analyze them like a pro investor. 1. The Income Statement: Measuring Profitability The income statement (also called the profit and loss statement ) shows a company’s revenues, expenses, and net income over a specific period (quarterly or annually). Investors use this statement to evaluate profitability trends and growth potential . Key Components: Revenue (Sales): Total money earned from selling goods or services. Cost of Goods Sold (COGS): The direct costs of producing goods sold by the company. Gross P...
